INDIAN TRAIL, N.C. (Oct. 31, 2017) — The all new LIQUID WRENCH® Pro Penetrant and Lubricant powered by FlashSight™ Technology was presented with the award for Best New Packaging in the Innovation category at the 2017 New Product and Packaging Award ceremony, held at AAPEX 2017 in Las Vegas today.
“Our goal was to create a product that not only set the standard for performance within its category, but to make it simple and efficient for our customers to use,” said Marshal Livingstone, VP of marketing for RSC Chemical Solutions. “The response within the market has been excellent and we are proud to see the team recognized for their efforts.”
Winners in the Innovation category demonstrated both new ideas and the creative use of existing ones through design, materials or techniques and reflected important new marketing strategies. Winners of the 2017 Best New Packaging Award were chosen by representatives from the Association for Packaging and Processing Technologies.
For more than 25 years, the AAPEX show has been the premier global event representing the global aftermarket auto parts industry. In 2017, AAPEX will feature more than 2,200 automotive aftermarket manufacturers and suppliers.
A multiple award-winner this year, LIQUID WRENCH® Pro Penetrant and Lubricant powered by FlashSight™ Technology has also received the 2017 Innovation Award from Southern Aerosol Technical Association (SATA) and a bronze in the aerosol category of the Canmaker Magazine Cans of the Year awards.
For more than 75 years, generations of tradesmen and DIYers have come to know and trust LIQUID WRENCH®.
This first-of-its-kind product features a built-in LED light located directly above the spray nozzle, enabling users to see where they spray and improving accuracy in low-light areas. This, combined with an innovative product formulation that delivers the power of a penetrating oil, able to cut through the toughest rust, grease and corrosion, and a long-lasting lubricant that reduces friction and wear, makes LIQUID WRENCH® Pro Penetrant and Lubricant a truly versatile tool for all trades.
Additional product attributes include:
- Locking on-and-off collar for convenient no-mess storage
- 2 spray options – with or without a straw
- Pro-grade anti-seize formula
- Safe on metal, painted surfaces, plastic and rubber
- Breaks down built-up rust and cuts through tough grease
- Corrosion protection on all metals including copper, brass & bronze
- Zero VOC
- Patent pending
LIQUID WRENCH® Pro Penetrant and Lubricant powered by FlashSight™ Technology is available for $9.99 MSRP in 11 oz. cans.
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About LIQUID WRENCH®:
For more than 75 years, LIQUID WRENCH® products have earned the trust of hard-working tradesmen through consistent, superior performance and a commitment to innovation. Formulas are designed for professional and DIY applications across many industries including automotive, heavy duty, industrial, MRO, outdoor power equipment and original equipment manufacturers.
For more information, visit www.liquidwrench.com
About RSC CHEMICAL SOLUTIONS:
With more than 1,600 customers in 81 countries around the globe, RSC Chemical Solutions, a division of Radiator Specialty Company, develops, manufactures and markets high-performance chemical products for automotive, hardware and industrial applications. Its 400,000-square-foot facility in Indian Trail, North Carolina is ISO 9001-2008 Certified and includes eight state-of-the-art production lines with an SAP Operating System. Today they make over 600 products under many well-known and well-respected brands including GUNK®, LIQUID WRENCH®, MOTOR MEDIC®, and TITESEAL®. Founded in 1924, RSC is headquartered at 600 Radiator Road, Indian Trail, NC 28079.
For more information visit www.RSCBrands.com.
Marx Group on behalf of Liquid Wrench
(248) 230-8006, Ext. 402