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LIQUID WRENCH® SILICONE SPRAY JOINS REINVIGORATED DIYer LINE

Powerful Product Supported with Liquid Wrench’s New Educational Campaign and Revolutionary Packaging

INDIAN TRAIL, N.C. (November 3, 2009) - Liquid Wrench® announced today the launch of its Liquid Wrench Silicone Spray®. The repackaged product joins a powerful line of Liquid Wrench products designed to help consumers find a wrench for every job. Liquid Wrench Silicone Spray delivers a slick coat of waterproof protection. Its new packaging features detailed use-advice along with a pioneering mobile text message address, enabling DIYers (Do-It-Yourselfers) to send/receive mobile text messages to get instant application-advice while shopping. Each package in the line is also color-coded for simple differentiation.

Liquid Wrench Silicone Spray provides a slick coat wherever super slippery protection is needed. The clear, wet film provides the lowest coefficient of friction for maximum performance, even over large surface areas. The low-odor, lubricating formula repels moisture and creates a protective, waterproof barrier that won’t stain. This silicone lubricant helps stop squeaks while preventing rust and corrosion.

The slickest lubricant in the line, Liquid Wrench Silicone Spray can be used as a non-stick coating on rubber, wood, plastic and metal, such as garden and snow shovels or snow blower chutes. It also provides protection for wheelbarrows, sporting equipment and sticking door gaskets in cold temperatures.

“One of a comprehensive line-up of powerful penetrants and lubricants, Liquid Wrench Silicone Spray is the product to choose for ultra-slippery lubrication that repels moisture and prevents rust,” said Mike Guggenheimer, VP of Business Development at Liquid Wrench.

“The new packaging and education program will help consumers understand why using this specialty formula will perform better than an Ďall-purpose’ product,” he said. “How-To videos, social media and the Liquid Wrench interactive Web site will provide ways to get the best performance from each product. Across the full line, the educational campaign will help DIYers select the right wrench for the job.”

Educational support for Liquid Wrench Silicone Spray starts with the new packaging, which provides real-world uses and performance characteristics. But the big news is the can’s pioneering mobile text code, a first in the industry. Consumers enter the code from the Liquid Wrench Silicone Spray can into their mobile devices while shopping and, within seconds, receive virtually instant product information, right in the store.

This point-of-purchase response will help consumers choose the right tool for the job. For instance, consumers who are curious about where to use Liquid Wrench Silicone Spray can simply text the code “SS” to 25827 and instantly receive the following response on their phone: Waterproofs rubber, wood, plastic, metal; non-stick coating for garden/snow shovels; protection for sport/outdoors equip.; sticking door gaskets in cold temps.

DIYers can also gain valuable advice at Liquid Wrench’s new Web site, www.liquidwrench.com. The site’s “Wrench Finder” feature lets consumers input their challenge and instantly receive advice on which Liquid Wrench product is best to use for the job. For instance, consumers can enter “keep snow from sticking to snow blower chute” to received detailed information about how Liquid Wrench Silicone Spray is the best product for their needs.

DIYers can learn more about where and how to use Liquid Wrench Silicone Spray from a practical How-To video, part of a series of instructional videos hosted by Dr. Larry Beaver, VP of Technology at Liquid Wrench. This videos will show how use Silicone Spray for a variety of uses as well as practical tips on applications. The How-To videos are posted on liquidwrench.com and will be available on other How-To sites, including YouTube, Howcast, About.com and Expert Village.

Liquid Wrench’s newly rebranded Silicone Spray will appear in stores late this winter and into 2010, just in time for the start of spring indoor and outdoor projects, and will be featured in the nationwide marketing campaign. Liquid Wrench Silicone Spray is part of a complete product line, which also includes newly-reformulated Liquid Wrench Penetrating Oil, Liquid Wrench White Lithium Grease, Liquid Wrench Chain Lube, Liquid Wrench Dry Lubricant and Liquid Wrench Lubricating Oil. By stocking their garages and storage sheds with Liquid Wrench, DIYers can easily select from these products to find a wrench for every job.

About Radiator Specialty Company
Headquartered in North Carolina for over 80 years, Radiator Specialty Company is a leading producer of lubricants, chemicals and additives to the automotive, plumbing, hardware, industrial, appliance and export markets. LIQUID WRENCH®, GUNK®, ENGINE BRITE® and SOLDER SEAL® are trademarks of Radiator Specialty Company. Some products are licensed and packaged for sale elsewhere around the world. For more information, contact Radiator Specialty Company, 600 Radiator Road, Indian Trail, NC 28079, 877-GO4-GUNK, www.GUNK.com.

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Note to Editors: For product samples, photography, How-to Videos or to schedule an interview with a Liquid Wrench spokesperson, please contact Meredith D'Agostino at 617-646-3302 or mdagostino@schneiderpr.com

For More Information

Ashley Reilly

617.536.3300
areilly@schneiderpr.com

Meredith D'Agostino

617.536.3300
mdagostino@schneiderpr.com

 

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